Javvy Coffee

Fractional TV Media Manager

Javvy Coffee

part-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

C++

About the role

  • Own Linear TV as a performance acquisition channel—setting direction, overseeing execution, and driving results
  • Manage and hold the TV agency accountable across pricing (CPM/CPP), inventory quality, and optimization decisions
  • Review and pressure-test media plans, network mix, dayparts, and spend allocation
  • Establish testing frameworks across creative, dayparts, networks, and frequency (and ensure they are executed)
  • Evaluate performance on a weekly/biweekly basis to identify inefficiencies and improvement opportunities
  • Develop and refine incrementality frameworks to understand the true impact of TV
  • Identify wasted spend and opportunities to scale what’s working
  • Translate performance insights into clear direction for the agency and internal teams
  • Partner with growth, analytics, and creative to align on testing priorities and measurement
  • Report on performance, key insights, and recommended next steps to leadership

Requirements

  • 5+ years of Direct Response TV (DRTV), CTV, or performance-driven Linear TV experience
  • Experience managing or overseeing $5M+ annual TV spend
  • Performance-first mindset—focused on CAC, incrementality, and measurable outcomes (not brand awareness)
  • Strong experience managing and pushing agencies to improve performance
  • Deep understanding of TV buying mechanics: CPM, CPP, inventory quality, makegoods, and negotiation dynamics
  • Highly analytical and comfortable working with performance data
  • Rigorous testing mindset with a track record of continuous optimization
  • Ability to connect TV performance to broader growth metrics (blended CAC, MER, downstream impact)
  • Ability to operate autonomously and prioritize effectively in a fast-paced environment
  • Clear and direct communicator who can influence decisions and drive accountability.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Direct Response TV (DRTV)CTVperformance-driven Linear TVCPMCPPinventory qualitymakegoodsnegotiation dynamicsperformance data analysisincrementality frameworks
Soft Skills
performance-first mindsetanalytical skillsrigorous testing mindsetautonomous operationeffective prioritizationclear communicationinfluencing decisionsdriving accountability