Javvy Coffee

Customer Retention Specialist

• Lead all aspects of customer lifecycle marketing with the primary goal of building lifetime value of customers acquired on Shopify & marketplaces.
• Oversee all retention efforts across owned and paid channels including but not limited to subscriptions, email, SMS, eCommerce marketplaces, Amazon, paid ads, offline, and website.
• Responsible for managing at least one direct report dedicated to tactical execution on retention channels.
• Collaborate with cross-functional teams including Growth, Customer Experience, and Operations to ensure alignment across the business.
• Be a champion of initiatives that drive up order frequency, AOV and ultimately help us derive more value from every customer.
• Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a strategy and implement tactics to grow LTV through subscription portal optimization, product/brand experience improvements, cross sell, winback initiatives, etc.
• Develop creative assets for retention campaigns, working alongside the content and design team members.

Head of Customer Retention

Growth Marketing

• Own the full growth P&L—driving CAC efficiency, LTV expansion, contribution margin, and net new customer acquisition.
• Set the strategic direction for growth and operate with autonomy and accountability.
• Architect and lead acquisition across Meta, Google, TikTok, influencer, TV, and emerging channels.
• Ensure integrated planning, testing, and performance alignment across teams and platforms.
• Oversee all retention functions including email, SMS, and subscription performance.
• Collaborate closely with our lifecycle and tech leads to improve cohort metrics, reduce churn, and expand LTV through targeted, data-driven campaigns.
• Lead strategy and build the systems that connect media buyers, creative, influencer, and UGC teams—ensuring a high-velocity feedback loop between performance data and new asset production.
• Collaborate across teams to oversee continuous testing across pricing, landing pages, bundles, and funnels.
• Optimize for AOV, CVR, and full-funnel efficiency with structured hypotheses and clear measurement.
• Build and maintain reporting frameworks using tools like Northbeam, Amplitude, GA4, and Shopify.
• Turn insights into action and ensure teams operate from clean, trusted data.
• Manage and mentor a high-performing team across paid media, creative, influencer, retention, and data.
• Foster clarity, accountability, and a high-output culture focused on speed, ownership, and results.
• Recruit A-players, level up internal talent, and hold the team to ambitious KPIs.

Head of Growth

Chief Operating Officer

• Serve as a key strategic partner to the CEO, leading operational vision and execution
• Own design, optimization, and performance of supply chain and operational ecosystem
• Partner with CEO to translate company vision into measurable operational plans and KPIs
• Oversee end-to-end supply chain strategy from procurement to final-mile fulfillment
• Lead all 3PL and logistics partnerships ensuring performance excellence and scalability
• Own operational P&L drivers including COGS and gross margin performance
• Champion integration of data, analytics, and systems to enhance visibility and decision-making
• Build and lead a high-performing operations organization aligned to company goals

Social Media Manager

• Own and scale TikTok International, Pinterest, and Snapchat campaigns end-to-end
• Support other media buyers with high-volume creative launches and ad optimizations (500+ ads per week), executed manually with zero errors in setup, targeting, or budgets
• Build and run creative testing frameworks to find hooks, angles, and formats that scale profitably
• Manage full campaign infrastructure: audiences, bidding (CBO/ABO), segmentation, and budget pacing
• Analyze daily performance data (Northbeam, GA4, dashboards) to drive CAC efficiency and scaling decisions
• Track and report funnel performance across creative, landing pages, copy, and influencer campaigns
• Deliver actionable creative feedback based on performance patterns
• Collaborate closely with growth and creative teams while owning results
• Relentlessly monitor and adjust campaigns—including nights and weekends—to maximize performance

Senior Paid Social Media Buyer

Manager

• Oversee the full TikTok Shop creator and content strategy by setting clear KPIs, guiding the outreach and affiliate team, and ensuring smooth day-to-day execution across creator communication, content output, and campaign delivery.
• Build and manage relationships with top creators and partners while directing outreach, scripting, and performance feedback.
• Lead the expansion of Javvy’s creator and affiliate ecosystem into a major revenue channel.
• Own all TikTok Shop listings, pricing, and promotional strategy.
• Optimize and test product titles, imagery, bundles, and offers to maximize conversion rate and AOV.
• Manage FBT inventory balances, fulfillment accuracy, and shipping performance.
• Monitor account health, resolve violations, ensure compliance, and stay ahead of new platform features, creator tools, and policy updates to maintain competitive advantage.
• Track daily GMV, AOV, and conversion metrics across creators, listings, and campaigns.
• Run structured tests on listings, thumbnails, and offers to identify top-performing variables and growth levers.
• Deliver clear, actionable weekly reports and insights to leadership.
• Use data to refine strategy and double down on what’s working.

Head of Customer Retention

Head of Growth

Chief Operating Officer

Senior Paid Social Media Buyer

TikTok Shop Manager