JANDA+ROSCHER Die WerbeBotschafter

Marketing

• Strategic and conceptual support for projects and pitches — from the initial idea through to implementation
• Development of positioning, core messaging and campaign approaches for B2B, B2C and public-sector clients
• Review and refinement of copy, headlines and communication content
• Day-to-day project management: coordinate internally and externally, manage schedules, keep budgets in check — without unnecessary bureaucracy
• Confident client communication: clear language, good expectation management, professional presence
• Presentation of concepts and strategies
• Close collaboration with design, copywriting and development as well as with external partners
• Active use of AI tools to increase quality and speed in daily work
• Provide subject-matter input on digital initiatives such as websites, campaigns and funnels and help develop them together with specialists

Senior Consultant – Marketing & Concept