Jairus Marketing

SEO Marketing

• Conduct keyword research and competitive analysis to identify growth opportunities
• Optimize website content, metadata, UX elements, and internal linking for strong on-page SEO
• Develop and execute off-page SEO strategies, including link building and outreach
• Implement technical SEO improvements such as site speed optimization, mobile responsiveness, crawlability, and structured data
• Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, BrightLocal and others
• Track KPIs including organic traffic, keyword rankings, CTR, conversion rates, and GEO visibility
• Provide performance reports and actionable insights to the account management team
• Conduct regular SEO audits and recommend ongoing improvements
• Align SEO strategy with paid media efforts for a unified search approach
• Drive improvements in visibility, clicks, and organic conversions, including CRO recommendations
• Collaborate with designers, developers, and content teams to integrate SEO best practices
• Provide backup website development support using WordPress, primarily with Elementor

SEO Specialist

Art Director

• Oversee the collective work of the creative team, including graphic designers and copywriters, ensuring alignment with client objectives and agency quality standards
• Support the execution of client deliverables across multiple formats, including social media ads, digital ads, landing pages, websites, e-blasts, white papers, case studies, blog posts, branding, and marketing collateral
• Partner with agency leadership and project management to estimate and manage project hours, forecast capacity, identify hiring needs, and support overall efficiency and profitability
• Provide ongoing mentoring, coaching, and professional development to creative team members to elevate skills and expand agency capabilities
• Collaborate closely with Account Directors to understand client strategy and lead project execution that minimizes revisions and meets performance benchmarks
• Meet regularly with design and content team leads to review project needs, address challenges, and identify growth opportunities
• Conduct quarterly performance reviews for creative team members in collaboration with leadership
• Participate in new client discovery calls, internal creative meetings, and client strategy or brand presentations when appropriate
• Help define, track, and measure annual creative team goals related to efficiency, capacity, and quality
• Uphold agency and industry best practices for content development and design.

SEO Specialist

Creative Director