JAGGAER

Growth Marketing Specialist

JAGGAER

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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About the role

  • Liaise between sales, solutions consulting, product marketing, and customer success to drive mid-to-late stage pipeline and expand footprint with existing enterprise customers.
  • Closely integrate with sales executives, supporting the needs of their industry and territory and driving the strategic direction and execution of account-based experience (ABX) strategies
  • Drive JAGGAER's demand generation and sales goals through key regional field and industry activities, such as buying intent-driven account-based marketing (ABM) campaigns and content experiences, tradeshows and hosted events, webinars and time-bound digital marketing campaigns
  • Project manage a wide range of deadline-sensitive digital marketing initiatives from ideation through completion that align to the customer’s buying journey
  • Plan, coordinate, execute and report on all regional in-person and virtual events, and tradeshows where JAGGAER participates.
  • Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segmented audiences at scale
  • Foster relationships and maintain direct alignment with regional sales teams in terms of pre, during, and post-campaign goals and performance
  • Work directly with key agencies, technology partners, and trade organizations to coordinate and execute paid media and sponsored lead-gen activities
  • Collaborate with the Content team to develop campaign-specific assets and industry messaging (i.e. creative and content for social media and paid ads, email nurturing, landing pages, field outreach, content syndication, content hubs, direct mail, etc.)
  • Identify and manage paid media opportunities with industry publications, associations, industry influencers and other third parties that influence in-market opportunities
  • Sales enablement including developing 1:1 account-based content hubs to accelerate active sales cycles
  • Deliver closed-loop marketing reporting, dashboards, and analysis on campaign performance and pipeline and revenue attribution

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications or related field
  • 6-8 years of B2B demand generation, field marketing and digital marketing experience; specific experience in Account-Based Marketing preferred
  • Enterprise SaaS supply chain or procurement marketing experience is a major plus
  • Advanced experience with an ABM/ABX platform (e.g. 6sense, DemandBase) and intent data providers (HG Insights, G2) to orchestrate buyer intent-driven campaigns preferred
  • Knowledge of best practices in B2B marketing automation (Salesforce + Pardot preferred)
  • Experience leveraging content hubs/experiences tailored to the buyer’s journey and social advocacy tools (e.g. Oktopost) to drive account engagement is a plus
  • Track record of consistently delivering measurable results and making data driven decisions
  • Proven experience working with sales teams
  • Demonstrated analytical approach, understanding of core marketing and pipeline metrics
  • Ability to work independently with strong organizational, prioritization, project management, time management, and execution skills
  • Up to 15% of travel domestically (and perhaps internationally) is expected
  • Exceptional written and verbal communication skills, and work ethics
  • You are naturally energized, highly motivated, passionate, and hungry for knowledge.
Benefits
  • Paid time off
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationfield marketingdigital marketingAccount-Based Marketing (ABM)project managementmarketing automationdata-driven decision makingcampaign performance analysisbuyer intent-driven campaignscontent marketing
Soft Skills
organizational skillsprioritizationtime managementexecution skillswritten communicationverbal communicationanalytical approachrelationship buildingindependent workmotivation