J-Beacon｜在米日系企業を応援するウェブメディア

Marketing

• Design B2B marketing strategy and campaigns aimed at customer acquisition and lead generation
• Create and execute comprehensive PR campaigns to enhance visibility and reputation of the Pasona N A brand
• Optimize a mix of online and offline marketing tactics including website, webinar, email marketing, SEO/SEM, social media, and events
• Lead the redesign and continuous improvement of the corporate website to enhance user experience and achieve PR and marketing goals
• Optimize and streamline marketing operations and tools such as MCAE (formerly Pardot) and Salesforce to maximize impact
• Collect and analyze marketing data to measure campaign performance and use insights to refine marketing strategies and tactics
• Develop and manage marketing budgets and project timelines
• Collaborate with marketing specialists and cross-functional departments (Business Development, Talent Acquisition, Operations, IT, R&D, Corporate Planning)
• Conduct market research to identify new opportunities and stay updated on industry trends
• Deliver effective communications both internally and externally to support branding and engagement goals

Marketing Strategist, Japanese Bilingual