iwoca

Performance Marketing

• Set up new campaigns and ad groups in Google Ads and Meta Ads based on strategic decisions
• Monitor campaign performance and budgets daily to detect anomalies or over/underspending
• Execute bulk edits and uploads using Google Ads Editor
• Conduct ongoing keyword research and hygiene, including analyzing search term reports and adding negative keywords
• Prepare and format weekly performance reports to support strategic decision-making
• Assist with in-depth analyses by providing and preparing relevant data
• Ensure Looker dashboards are functional and up to date
• Research competitor ads and market trends for creative inspiration
• Support the creation of creative briefs for new ad assets and upload/organise creatives across platforms
• Execute and monitor A/B tests (ad assets, audiences, landing pages)
• Work closely with content & organic specialists and the performance marketing lead to own Paid Search and scale Paid Social
• Experiment across diverse channel mix including direct mail and partnerships and help transition work in-house from external agency

Junior/Mid-Level Performance Marketer