iwoca

Senior Paid Search Executive

iwoca

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £35,000 - £45,000 per year

Job Level

Senior

About the role

  • Build and execute growth plans: drive sustainable growth on Bing and support expansion into new channels such as ChatGPT Ads, YouTube, Display, and Google Demand Generation.
  • Launch, optimise, and scale campaigns across Google Search, Performance Max, YouTube, and Bing.
  • Maintain account hygiene: manage keywords, improve relevance and quality scores, optimise ad extensions, and consolidate low-volume keywords.
  • Support testing and insights: design and analyse A/B, multivariate, and geo tests; run landing page experiments using Webflow and translate data into actionable improvements.
  • Contribute to creative: assist in developing text, image, and video ads; share performance insights to improve campaigns.
  • Monitor and report: track granular campaign performance, build dashboards, and collaborate with Acquitech to ensure data accuracy.

Requirements

  • Hands-on Google Ads experience: 2–3 years managing, optimising, and scaling campaigns; Bing Ads a plus.
  • Paid Search expertise: strong understanding of channel dynamics, metrics, and what drives performance.
  • Data-driven and analytical: interpret complex data, generate actionable insights, and optimise campaigns based on A/B, multivariate, or geo tests.
  • Ownership and impact: manage day-to-day campaigns independently while contributing ideas to grow the channel.
  • Creative and proactive: go beyond repetitive tasks, spot opportunities independently, and be confident in raising ideas or challenging approaches.
  • Strong communication: collaborate effectively with stakeholders across functions and seniority levels.
  • Attention to detail & copywriting: ensure ad copy, keywords, and creatives drive results.
  • Organised and commercially aware: prioritise effectively and understand the business impact of campaigns.
  • Experience working with six-figure monthly budgets.
  • Some experience working within Bing Ads.
  • Experience in fintech or similar industry.
Benefits
  • Flexible working
  • Medical insurance from Vitality, including discounted gym membership.
  • A private GP service (separate from Vitality) for you, your partner, and your dependents.
  • 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
  • A one-month, fully paid sabbatical after four years.
  • Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
  • 3% pension contributions on total earnings.
  • An employee equity incentive scheme.
  • Generous parental leave and a nursery tax benefit scheme to help you save money.
  • Electric car scheme and cycle to work scheme.
  • Two company retreats a year, we’ve been to France, Italy, Spain, and further afield.
  • A learning and development budget for everyone.
  • Company-wide talks with internal and external speakers.
  • Access to learning platforms like Treehouse.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsBing AdsPaid SearchA/B testingmultivariate testinggeo testingcampaign optimisationdata analysiscopywritingkeyword management
Soft Skills
communicationownershipcreativityproactivityattention to detailorganisationanalytical thinkingcollaborationindependencecommercial awareness