ithinx GmbH

Marketing Analyst

• Handle day-to-day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations
• Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement
• Develop and maintain performance reports that summarize activity against departmental KPIs
• Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices
• Partner with cross-functional teams (e.g., Segment Marketing, Regional Marketing, Supplier Business Development, Analytics) to integrate SEM into broader digital initiatives
• Partners with major search engines (Google, Bing) and agency teams to optimize performance and implement new opportunities
• Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices
• Identify translation needs for campaigns and coordinate with the internal translation team
• Collaborate with senior leadership on strategy and budget allocation based on account and campaign performance
• Understand where key data resides across internal systems and engage the appropriate contacts to access necessary information
• Support program growth by increasing customer volume and profit through high‑quality campaign management and strategic projects
• Take on additional responsibilities as assigned by the SEM Managers and Leadership
• Travel as needed

Search Engine Marketing Analyst