ISA Cybersecurity

Marketing Specialist

ISA Cybersecurity

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • 🇨🇦 Canada

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Salary

💰 CA$63,000 - CA$86,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cyber SecurityWordPress

About the role

  • Manage the execution of integrated co-marketing campaigns and strategic events with technology partners
  • Support the development and deployment of marketing activities including but not limited to digital campaigns, tradeshows & events, content creation (e.g., social media posts, blogs and articles, videos, etc.), thought leadership pieces, customer appreciation activities, customer satisfaction surveys, and more
  • Enrich and expand stakeholder relationships by crafting promotional activities that create a unified and powerful market presence
  • Manage partner marketing budget, performance metrics, and tracking system for regular analysis and reporting
  • Collaborate and provide tools for the Sales team to advance and nurture existing customers and opportunities
  • Develop and adapt materials for the reseller partner community to aid with onboarding of new partners, training, selling, and co-marketing initiatives
  • Oversee the quality and flow of marketing qualified leads from partner marketing campaigns
  • Drive the sales enablement calendar to educate sales team on services and technology partners’ products and solutions

Requirements

  • 3–5 years of B2B marketing experience, with a strong curiosity and interest in cybersecurity and AI
  • Knowledge and experience in the following tools preferred: CRM (Dynamics 365), marketing automation (HubSpot), CMS (WordPress), Google Analytics, Google Tag Manager
  • Ability to translate complex technical concepts into clear, compelling stories that resonate with business leaders
  • Demonstratable work in co-marketing or joint go-to-market activities with partners, vendors, and/or 3rd parties
  • Knowledge of how to run successful digital and in-person integrated marketing campaigns
  • Able to work collaboratively and independently
  • A resourceful attitude and the ability to find solutions to problems with minimal guidance
  • Excellent written and verbal communication skills
  • Strong attention to detail and organized
  • Experience with lead generation and marketing metric tracking
  • Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
  • Dynamic, creative, and willing to take on challenges in an agile business
  • Can work effectively with a variety of personalities internally and externally
  • Preferred: Working knowledge of cybersecurity and an understanding of basic security concepts
Benefits
  • Flexible sick and personal days for all employees
  • Generous health plan with enhanced mental health resources and programs
  • Professional development opportunities and education reimbursement up to $2,000 annually for all employees
  • Maternity and parental leave top-up
  • Employee referral bonus of $2,000
  • Competitive salaries complemented with RRSP matching and bonus programs
  • Distance remote working policy
  • LinkedIn Learning access for all team members

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdigital campaignslead generationmarketing metric trackingco-marketingcontent creationcustomer satisfaction surveyssales enablementonboardingtraining
Soft skills
excellent written communicationexcellent verbal communicationattention to detailorganizational skillsresourceful attitudeproblem-solvingcollaborativeindependentdynamiccreative