ISA Cybersecurity

Marketing

• Manage the execution of integrated co-marketing campaigns and strategic events with technology partners
• Support the development and deployment of marketing activities including but not limited to digital campaigns, tradeshows & events, content creation (e.g., social media posts, blogs and articles, videos, etc.), thought leadership pieces, customer appreciation activities, customer satisfaction surveys, and more
• Enrich and expand stakeholder relationships by crafting promotional activities that create a unified and powerful market presence
• Manage partner marketing budget, performance metrics, and tracking system for regular analysis and reporting
• Collaborate and provide tools for the Sales team to advance and nurture existing customers and opportunities
• Develop and adapt materials for the reseller partner community to aid with onboarding of new partners, training, selling, and co-marketing initiatives
• Oversee the quality and flow of marketing qualified leads from partner marketing campaigns
• Drive the sales enablement calendar to educate sales team on services and technology partners’ products and solutions

Marketing Specialist