Marketing Operations Manager
Iru
full-time
Posted on:
Location Type: Hybrid
Location: Miami • Florida • United States
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About the role
- Own and optimize HubSpot marketing automation, workflows, scoring, and lifecycle management
- Design and maintain lead routing, attribution models, and campaign tracking infrastructure
- Build and manage integrations between HubSpot and other GTM systems
- Partner with Marketing leadership to operationalize campaign strategy and ensure clean execution
- Ensure accurate MQL definitions, lifecycle stage progression, and lead handoffs to SDRs
- Maintain data hygiene standards and proactively improve database quality
- Develop and maintain dashboards for pipeline attribution, campaign performance, and funnel conversion
- Identify system gaps and implement scalable solutions
- Support experimentation frameworks (A/B testing, segmentation, performance tracking)
- Collaborate with GTM Ops and GTM Engineering to ensure cross-functional data consistency
Requirements
- 4+ years of Marketing Operations experience in B2B SaaS
- Deep hands-on expertise in HubSpot (required)
- Ability to leverage SQL and python to build advanced dashboards and models
- Experience designing workflows, scoring models, and lifecycle frameworks
- Strong understanding of attribution modeling and funnel analytics
- Experience managing integrations (APIs, middleware tools, data sync)
- Comfort working with data models and CRM architecture
- High attention to detail and operational rigor
- Ability to translate business needs into structured technical solutions
Benefits
- Competitive salary
- Hybrid work environment (3 days in office per week)
- 100% individual and dependent medical + dental + vision coverage
- 401(K) with a 4% company match
- 20 days PTO
- Iru Wellness Week the first week in July
- Equity for full-time employees
- In-office lunch stipend provided
- Up to 16 weeks of paid leave for new parents
- Paid Family and Medical Leave
- Modern Health mental health benefits for individuals and dependents
- Fertility benefits
- Working Advantage employee discounts
- Onsite fitness center
- Free parking
- Exciting opportunities for career growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
HubSpotSQLPythonattribution modelingfunnel analyticsworkflowsscoring modelslifecycle frameworksdata modelsCRM architecture
Soft Skills
attention to detailoperational rigorcollaborationproblem-solvingcommunication