Iron Horse

Marketing Operations

• Engage with B2B clients to understand their business requirements and marketing objectives
• Lead collaborative efforts with clients to assess, design, and implement effective marketing operations strategies
• Design, implement, and optimize marketing automation workflows to enhance lead generation, nurturing, and conversion processes
• Provide hands-on expertise in configuring, optimizing, and maintaining HubSpot and Salesforce.com
• Build, QA, and launch HubSpot programs, and program templates for events, webinars, emails, nurtures
• Work with email and landing page templates in an HTML editor without developer assistance
• Develop and implement data management strategies to ensure data accuracy, cleanliness, and compliance
• Generate reports and dashboards in Salesforce.com and HubSpot to support business decision making
• Conduct audits of current marketing operations to identify gaps and areas for improvement
• Deliver training sessions for client teams on Salesforce.com and HubSpot best practices
• Facilitate knowledge transfer to ensure clients can independently manage and optimize their marketing operations
• Occasionally travel for team meet-ups, training, or in-person meetings

Marketing Operations Consultant