Associate Director, Growth Marketing

IQVIA

full-time

Posted on: 1/22/2026

Location Type: Remote

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💰 $87,800 - $244,300 per year

About the role

Lead the design and execution of integrated marketing programs, aligned with business and product objectives, that drive qualified pipeline and accelerate revenue growth
Develop multi-channel campaigns (email, paid media, webinars, events, and digital) aligned to product and business objectives, leveraging data-driven insights to optimize performance and ROI
Partner with GTM and event lead on participation in industry events, webinars, and trade shows to maximize engagement and lead generation
Use quantitative and qualitative data to inform differentiated programs and targeted tactics
Work closely with commercial strategy, sales, product, and content teams to ensure alignment and maximize ROI
Analyze campaign results and report on KPIs to evaluate success and inform future initiatives

Bachelor’s degree in marketing, business, or related field; Master’s preferred
7-10+ years’ experience in Marketing with a focus on growth marketing, demand generation, or digital marketing within healthcare, life sciences, life sciences technology, and/or media industries
Proven success in developing and executing multi-channel marketing campaigns
Technical marketing skills including AdTech, SEO platforms, and Marketing Automation
Familiarity with Marketing Automation tools and analytics platforms (HubSpot, Marketo, Google Analytics) and CRM platforms (Salesforce)
Strong analytical skills with ability to translate insights into actionable strategies

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingdemand generationdigital marketingmulti-channel marketing campaignsAdTechSEOmarketing automation

Soft Skills

analytical skillscollaborationcommunication

Certifications

Bachelor’s degree in marketingMaster’s degree in marketing