iPullRank

Content Engineer

iPullRank

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $100,000 - $120,000 per year

About the role

  • Assess content through the lens of relevance signals including semantic relationships, entity connections, and topical authority
  • Create relevance scoring methodologies that help clients understand how their content aligns with user intent and algorithmic expectations
  • Optimize content architecture to maximize topical coverage and semantic coherence
  • Create technical content guidelines for clients that balance user experience with algorithmic optimization
  • Audit existing content for relevance signals, structural issues, and optimization opportunities
  • Audit content from a qualitative and quantitative perspective to inform content strategies
  • Guide content creation processes to ensure alignment with both search engine and audience expectations
  • Work with internal and external content production teams to ensure implementation of best practices in content creation
  • Develop testing frameworks to measure content effectiveness before and after optimization
  • Develop strategies that optimize content performance across text search, image search, video platforms, and voice assistants
  • Monitor emerging search modalities and develop strategies for new platforms
  • Establish KPIs that measure content effectiveness from both user and algorithmic perspectives
  • Create reports that track content performance as it relates to relevance, visibility, traffic and engagement
  • Analyze performance data to identify patterns and refine strategies
  • Communicate results and insights to stakeholders in clear, actionable formats, such as in QBRs that showcase content performance
  • Lead client presentations and trainings explaining complex technical concepts in accessible ways
  • Provide ongoing consultation to clients on content performance, identifying gaps and opportunities
  • Build tools and processes that scale relevance engineering insights across multiple clients
  • Monitor and analyze changes in search algorithms across Google, Bing, and emerging AI search platforms
  • Research and document how machine learning models evaluate and rank content across different modalities (text, video, images, voice)
  • Conduct experiments to understand ranking factor interactions and their impact on content performance
  • Write in-depth articles, whitepapers, and guides on relevance engineering and technical SEO topics
  • Contribute to iPullRank's reputation as an authority in content engineering
  • Assist the content manager and internal writers with routing and delivery of content to clients
  • Communicating the client’s vision to internal and freelance writers
  • Mentor and lead junior team members

Requirements

  • 5-8 years of experience in SEO-specific content strategy
  • Strong background in content marketing with demonstrated results in organic search
  • Highly proficient in productivity applications Microsoft Office or Google Workspace
  • Strong analytical mindset and skills, excellent problem-solving skills
  • Exceptionally clear oral and written communication skills
  • Strong project-management skills
  • High level of initiative and ownership, and the ability to work well in a team environment
  • Possess thorough, up-to-date knowledge of search engine ranking factors and maintains current SEO practices
  • Previous client-facing experience
  • Proficiency with HTML, CSS required
  • Proficiency with Analytics packages and Google Search Console
  • Proficiency with APIs and Google's Apps Script
  • Expertise with industry-standard SEO and Content software, such as SEMRush and Ahrefs
Benefits
  • Competitive salaries commensurate with experience
  • Medical, Vision and Dental Insurance Coverage
  • 3 weeks of vacation
  • Paid sick days and holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOcontent strategycontent marketingHTMLCSSanalyticsGoogle Search ConsoleAPIsGoogle Apps ScriptSEM Rush
Soft Skills
analytical mindsetproblem-solvingoral communicationwritten communicationproject managementinitiativeownershipteamworkmentoringclient-facing