iPullRank

Content Manager

• Lead and develop client-specific content strategy for an industry-leading financial services company
• Complete content audits and develop keyword research
• Develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed
• Lead editorial development from topic ideation to content publication and work with internal production teams to ensure content is delivered to strategy and performance
• Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers
• Review data related to content performance and content potential to determine what content to build, optimize, and launch and consistently track performance
• Perform extensive content audits and lead ideation sessions for content creation
• Work with other teams and manage projects to completion
• Present content reporting and provide strategic recommendations based on performance and business goals
• Test and implement methods of measuring content, campaigns and tools
• Write user stories to inform user experience and development
• Develop models and specifications for metadata and taxonomy
• Work with the SEO, Research & Analytics team to design and execute tests and optimize strategy based on performance
• Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content
• Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership

Senior Content Strategist