Content Marketing Specialist
ASUS
Senior Content Strategist
iPullRank
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $90,000 - $110,000 per year
Job Level
Senior
About the role
- Lead and develop client-specific content strategy for an industry-leading financial services company
- Complete content audits and develop keyword research
- Develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed
- Lead editorial development from topic ideation to content publication and work with internal production teams to ensure content is delivered to strategy and performance
- Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers
- Review data related to content performance and content potential to determine what content to build, optimize, and launch and consistently track performance
- Perform extensive content audits and lead ideation sessions for content creation
- Work with other teams and manage projects to completion
- Present content reporting and provide strategic recommendations based on performance and business goals
- Test and implement methods of measuring content, campaigns and tools
- Write user stories to inform user experience and development
- Develop models and specifications for metadata and taxonomy
- Work with the SEO, Research & Analytics team to design and execute tests and optimize strategy based on performance
- Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content
- Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership
Requirements
- 6-8 years of experience in a similar content strategy position
- Expertise in SEO, GEO and performance-based content marketing
- Expertise in content pillar/cluster strategies and how content contributes to the customer journey
- Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings
- Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including email marketing, paid media and social media
- Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories
- Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides
- Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way
- Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog
- Previous experience with a variety of Analytics platforms (GA4, GSC, Amplitude, Looker Studio)
- Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies
- Experience leveraging market segmentation in the development of Content Strategy
- Experience working in an agency environment (preferred)
- Experience with content-focused link building strategies (preferred)
- Experience with a variety of Content Management Systems (preferred)
- Experience with analytics platforms (GA4, GSC, Adobe, Amplitude) (preferred)
- Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms (preferred)
