Associate Director, Market Development
Ionis Pharmaceuticals, Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $140,000 - $175,000 per year
Job Level
About the role
- Develop and execute regional market development plans that enhance product awareness, market readiness, and customer engagement.
- Partner with field leadership to translate national brand strategy into regional commercial objectives and measurable outcomes.
- Identify, cultivate, and maintain strategic relationships with KOLs, healthcare providers, and key accounts to support brand advocacy and patient access.
- Serve as commercial liaison across departments, ensuring consistent and compliant communication with customers and internal partners.
- Deliver impactful, field-based education on disease state, product data, and Ionis’ value proposition.
- Collaborate with Regional Sales Directors, District Managers, and Market Access teams to achieve defined regional commercial performance goals, aligned with revenue and product adoption targets.
- Analyze regional market trends, performance data, and customer insights to identify growth opportunities and adjust tactics as needed.
- Support account-level planning and coordination to ensure optimized resource deployment and goal achievement.
- Participate in the establishment and execution of Key Sales Objectives (KSOs) and other measurable performance metrics.
- Collect, synthesize, and communicate actionable market insights that inform strategic decision-making and marketing strategy.
- Identify and develop high-quality peer-to-peer educational programs that align with compliance and brand priorities.
- Evaluate the impact of field initiatives, adjusting strategies to enhance effectiveness and ROI.
- Execute all activities in full compliance with Ionis’ Code of Ethics, Field Incentive Compensation Program policies, SOPs, and all applicable laws and regulations.
- Maintain all required certifications, training, and compliance attestations as a condition of incentive eligibility.
- Collaborate with Compliance and Field Leadership to ensure all speaker programs, events, and engagements are executed according to Ionis standards.
Requirements
- Bachelor’s degree required with 12+ years of cross-functional commercial experience in the biotechnology or pharmaceutical industry, ideally in rare disease or specialty therapeutics; or an advanced degree (MBA or related field) and 8+ years.
- Demonstrated success influencing regional commercial performance, achieving or exceeding revenue or access goals.
- Proven expertise in KOL engagement, market development, and cross-functional collaboration.
- Strong business acumen with the ability to translate data and insights into strategic field action plans.
- Exceptional interpersonal, written, and verbal communication skills.
- Demonstrated ability to operate effectively in a compliance-driven environment with sound judgment and ethical integrity.
- Proficiency in planning, prioritizing, and managing multiple initiatives in a fast-paced, evolving environment.
Benefits
- Excellent benefits package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market developmentKOL engagementcross-functional collaborationdata analysisstrategic planningperformance metricseducational program developmentcompliance adherencerevenue generationcustomer engagement
Soft skills
interpersonal skillswritten communicationverbal communicationbusiness acumenstrategic thinkinginfluencing skillsethical integrityjudgmentprioritizationmulti-tasking
Certifications
Bachelor's degreeMBA or related field