Ionic Partners

Marketing

• Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services
• Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy
• Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)
• Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
• Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers
• Create compelling content, including case studies, thought leadership, and impact stories
• Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback

Marketing Manager – K-12