Marketing Manager – K-12

Ionic Partners

Marketing Manager responsible for K-12 education-focused products in a remote role at Sparkrock. Leading marketing strategies and managing the full marketing funnel for educational products across North America.

Posted 7/17/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$54,500 - CA$69,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing the full marketing funnel for K–12 education products, with a strong focus on multi-channel campaign execution and audience-specific messaging. Proficient in leveraging data analytics to optimize marketing strategies and enhance engagement with district leadership teams.

Highest-signal resume keywords

K–12 Marketing ExperienceMulti-Channel Campaign ExecutionDigital Marketing OptimizationAudience-Specific MessagingTeam Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisGo-To-Market PlanningContent CreationMessaging Framework DevelopmentMarketing Funnel Management

Soft Skills

Excellent Written CommunicationExcellent Verbal Communication

Tools & Technologies

HubSpotSalesforceGoogle AnalyticsLinkedIn

Industry Keywords

K–12 EducationDistrict LeadershipFinanceBusiness OperationsProduct Launch

About the role

Key responsibilities & impact

Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services
Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy
Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)
Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers
Create compelling content, including case studies, thought leadership, and impact stories
Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback

Requirements

What you’ll need

Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
5+ years of marketing experience with at least 2 years in a management or lead capacity
3+ years of hands-on experience in K–12
Demonstrated ability to create and execute multi-channel marketing campaigns
Strong understanding of the K–12 sector
Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences
Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn

Benefits

Comp & perks

We are 100% remote and global. Live your best life wherever that may be, and never lose out on career opportunities because of it.
Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results and are there for our customers.
We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience.
Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics.
Stipend to help set up your ideal home office
Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!