Senior Product Marketing Manager
Intus Care
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $105,000 - $130,000 per year
Job Level
About the role
- Lead the strategic launch and lifecycle marketing for your assigned product(s).
- Act as the primary project owner for product launches, creating and managing the cross-functional roadmap.
- Establish and maintain the "connective tissue" between departments.
- Develop and refine differentiated messaging that resonates with complex healthcare personas.
- Design and execute full-funnel campaigns, from top-of-funnel thought leadership to bottom-of-funnel sales tools.
- Equip the sales and account management teams with internal playbooks, pitch decks, battle cards, ROI calculators, etc.
- Conduct deep-dive research on the PACE landscape, regulatory shifts, and the competitive landscape.
- Work with Client Delivery and Account Management to showcase powerful testimonials, case studies, and proof points.
Requirements
- 5–8+ years in B2B Product Marketing, with at least 2 years specifically in Healthcare Technology (SaaS/EMR/Health IT).
- Strong understanding of value-based care, Medicare/Medicaid reimbursement models, and geriatric care.
- Exceptional organizational and project management skills.
- Proven ability to manage complex, multi-month launch timelines involving 5+ departments and dozens of stakeholders.
- Excel at "leading without authority" to ensure GTM timelines align with product and implementation capabilities.
- Proven track record of managing complex product launches and hitting pipeline or revenue-based KPIs.
- Ability to translate technical features into business-oriented benefits.
- Exceptional writing and storytelling skills.
- Proficiency in using tools like HubSpot to measure the impact of GTM strategies and optimize the sales funnel.
Benefits
- This position is not eligible for sponsorship.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B Product MarketingHealthcare TechnologySaaSEMRHealth ITvalue-based careMedicare reimbursement modelsMedicaid reimbursement modelsgeriatric careproject management
Soft Skills
organizational skillsproject management skillsleading without authoritywriting skillsstorytelling skills