Intradiem

Director, Product Strategy

Intradiem

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

Go

About the role

  • Own and execute Intradiem’s Go-To-Market (GTM) strategy, designing and implementing effective launch plans as well as ensuring successful market entry and adoption of new products and features.
  • Manage pricing strategy development to establish competitive, value-based pricing models that optimize revenue growth and market penetration.
  • Collaborate closely with Sales and Marketing leadership to support demand generation efforts, collaborating on product focused campaigns, content, and programs that drive demand generation and pipeline growth.
  • Act as a strategic partner to Product Management, aligning go-to-market and demand generation strategies with product roadmaps to ensure consistency and impact.
  • Conduct in-depth market research to identify customer needs, industry trends, and key buyer personas, using insights to inform product positioning, messaging, and GTM execution.
  • Define KPIs and success metrics for product marketing and demand generation programs; analyze performance and iterate on strategy to maximize impact and ROI.
  • Serve as a key connector across Marketing, Strategy, Sales, and Product teams to ensure organizational alignment and operational excellence in go-to-market execution.
  • Conduct all business in accordance with Intradiem’s policies and procedures.
  • Perform all other duties as assigned.

Requirements

  • Bachelor's degree in Computer Science, Business, Economics, or a related field.
  • 11+ years of experience in product marketing, product strategy, or a related function within the B2B software space.
  • Proven experience owning and executing go-to-market strategies for complex products, preferably in a SaaS environment.
  • Strong pricing and packaging expertise, with a demonstrated ability to develop strategies that drive commercial success.
  • Demonstrated project management skills and leadership.
  • Experience conducting market research and translating insights into actionable strategy.
  • Excellent cross-functional collaboration and communication skills, with experience influencing senior stakeholders.
  • Data-driven mindset with fluency in marketing and product performance metrics.
  • Highly self-directed, detail-oriented, and adaptable, with a strong sense of ownership.
  • Experience with customer lifecycle marketing, persona development, and sales enablement tools is a plus.
  • Familiarity with contact center technologies or workforce automation is a plus.
Benefits
  • Family-first culture
  • Transparent leadership
  • Unfettered growth opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategypricing strategymarket researchproduct marketingdemand generationKPI definitiondata analysiscustomer lifecycle marketingpersona developmentSaaS
Soft Skills
project managementleadershipcross-functional collaborationcommunicationinfluencingself-directeddetail-orientedadaptabilityownership