Intiveo

Field Marketing Manager

Intiveo

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Salary

💰 CA$85,000 - CA$105,000 per year

About the role

  • Own the annual field marketing calendar, budget, and program roadmap, aligning initiatives to pipeline and revenue targets
  • Design and execute a multi-format events program spanning trade shows, regional roadshows, community events, and partner activations
  • Set and own field marketing targets for meetings booked and pipeline generated from events, and report on these weekly and monthly
  • Own the full event lifecycle from pre-show outreach and audience targeting through on-site execution and structured post-show follow-up, ensuring every event generates pipeline, not just presence
  • Design integrated event campaigns that connect in-person experiences with digital touchpoints, including email, paid, and social, creating a cohesive experience before, during, and after each event
  • Serve as the primary field marketing partner to the SDR team and Account Executives, aligning on target accounts, outreach sequencing, and post-event follow-up
  • Co-develop event-specific call campaigns and outreach sequences with the SDR Lead
  • Attend and execute at key in-person events across North America, approximately 3 to 4 times per year, working alongside SDRs and AEs on-site
  • Partner with Revenue Operations to ensure accurate Salesforce attribution, tracking, and reporting on field-sourced pipeline
  • Lead end-to-end event logistics including vendor management, booth experience, staffing, and budget reconciliation
  • Own the swag and merchandise program, including sourcing, inventory management, and ensuring the right materials are on hand for every event and activation
  • Develop roadshow and community event formats from concept through execution, expanding the program beyond trade shows into new channels and audience segments
  • Manage field marketing budget with discipline, tracking spend against pipeline outcomes

Requirements

  • 3-6 years in field marketing, event management, or a closely related B2B SaaS marketing role, with demonstrated ownership of an events program
  • Proven track record of driving pipeline and meetings from field programs; you measure yourself by outcomes, not activities
  • Experience building or scaling a field marketing function, not just executing within one
  • Strong collaborator with SDR and Sales teams who understands how the field motion works and how to make marketing programs work for them
  • Hands-on experience planning and executing trade shows, roadshows, and multi-city events
  • Proficiency with Salesforce, HubSpot, or equivalent CRM and marketing platforms, with comfort in attribution reporting and pipeline analytics
  • Excellent project management skills with the ability to run multiple programs simultaneously without dropping details
  • Experience managing field marketing budgets and reporting on program ROI
  • Curiosity and enthusiasm for leveraging AI tools to improve marketing productivity, campaign personalization, and reporting workflows
  • Knowledge of the dental or healthcare industry is considered an asset
Benefits
  • Generous vacation time
  • Wellness
  • Fun
  • Stocked office fridge
  • RRSP matching
  • ESOP (employee stock ownership program)
  • Annual retreat
  • Plus, your birthday off! (Who wants to work on their birthday?)
  • And more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingevent managementpipeline generationevent lifecycle managementevent logisticsbudget managementcampaign designattribution reportingproject managementmulti-format events
Soft Skills
collaborationcommunicationorganizational skillscuriosityenthusiasmattention to detailleadershipproblem-solvingstrategic thinkingadaptability