Intiveo

Marketing

• Own the annual field marketing calendar, budget, and program roadmap, aligning initiatives to pipeline and revenue targets
• Design and execute a multi-format events program spanning trade shows, regional roadshows, community events, and partner activations
• Set and own field marketing targets for meetings booked and pipeline generated from events, and report on these weekly and monthly
• Own the full event lifecycle from pre-show outreach and audience targeting through on-site execution and structured post-show follow-up, ensuring every event generates pipeline, not just presence
• Design integrated event campaigns that connect in-person experiences with digital touchpoints, including email, paid, and social, creating a cohesive experience before, during, and after each event
• Serve as the primary field marketing partner to the SDR team and Account Executives, aligning on target accounts, outreach sequencing, and post-event follow-up
• Co-develop event-specific call campaigns and outreach sequences with the SDR Lead
• Attend and execute at key in-person events across North America, approximately 3 to 4 times per year, working alongside SDRs and AEs on-site
• Partner with Revenue Operations to ensure accurate Salesforce attribution, tracking, and reporting on field-sourced pipeline
• Lead end-to-end event logistics including vendor management, booth experience, staffing, and budget reconciliation
• Own the swag and merchandise program, including sourcing, inventory management, and ensuring the right materials are on hand for every event and activation
• Develop roadshow and community event formats from concept through execution, expanding the program beyond trade shows into new channels and audience segments
• Manage field marketing budget with discipline, tracking spend against pipeline outcomes

Field Marketing Manager