Interview Kickstart

Associate Director, Performance Marketing

Interview Kickstart

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Senior

About the role

  • Develop and execute comprehensive performance marketing strategies across PPC, SEM, display, paid social, and LinkedIn channels.
  • Focus on full-funnel optimization, addressing top, mid, and bottom funnel stages to maximize conversions and ROI.
  • Lead the creative strategy for all paid channels, ensuring compelling and effective ad creatives that resonate with target audiences.
  • Optimize the entire marketing funnel from awareness to conversion, using data-driven insights to enhance each stage.
  • Liaise with sales, product, operations, and other functional teams to align marketing efforts with business objectives.
  • Establish and monitor key performance indicators such as CAC, ROAS, and conversion rates.
  • Utilize tools like Open AI, Claude, Other AI tools related to marketing to enhance and optimize campaigns.

Requirements

  • 6+ years in growth/performance marketing, managing PPC, SEM, display, paid social, and LinkedIn campaigns, preferably in a B2C edtech environment.
  • Expertise in full-funnel optimization, creative strategy development, data analysis, and conversion rate optimization.
  • Proficient in Google Ads, Facebook Ads, LinkedIn Ads, analytics platforms, and marketing automation tools.
  • Strong ability to work cross-functionally with sales, product, and operations teams.
  • AI Savvy
Benefits
  • Personalized mock interviews
  • Resume and LinkedIn branding
  • Career coaching
  • Salary negotiation guidance
  • Performance-based job referrals
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingPPCSEMdisplay advertisingpaid socialLinkedIn marketingfull-funnel optimizationdata analysisconversion rate optimizationcreative strategy development
Soft Skills
cross-functional collaborationleadershipcommunicationstrategic thinkingdata-driven decision making