Intersnack Group GmbH & Co. KG

Growth Marketing

• Roll out and steward the “RGM at Intersnack” approach across Management Units, owning analytic techniques and evolving the playbook.
• Lead development of balanced and sustainable RGM plans across pricing, pack price architecture (PPA), promotions, mix, and trade terms.
• Design, maintain, and monitor international pricing corridors to guide market-level pricing decisions and ensure alignment and competitiveness.
• Establish promotional guidelines and lead post-event evaluations to optimize ROI.
• Develop pack strategies aligned with demand spaces, retailer priorities, and profitability.
• Collaborate with Sales, Marketing, Finance, and Category teams to embed RGM initiatives in commercial planning.
• Provide thought leadership and training to local teams to build RGM capability.
• Partner with external agencies for data, research, and enhanced analytical tools.
• Track performance of RGM initiatives and propose corrective actions when needed.
• Facilitate best practice sharing across markets and contribute to continuous improvement of the RGM playbook.

Senior Manager, Group Revenue Growth Management