Internet Society

Digital Marketing Operations Manager

Internet Society

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

WordPress

About the role

  • Manage and execute email marketing campaigns in HubSpot, including segmentation, automation workflows, A/B testing, and performance reporting.
  • Maintain CRM hygiene, manage lists, implement lead scoring, and support nurturing workflows.
  • Optimize deliverability and engagement using data-driven insights.
  • Work closely with stakeholders across the organization to track and manage an email calendar.
  • Plan, build, and optimize paid campaigns across social (Facebook/Instagram, LinkedIn, etc.) and search platforms (Google Ads, Bing).
  • Partner with creative and content teammates to develop compelling ads tailored to target audiences.
  • Manage relationships with potential external vendors for large campaigns and Google Ad Grants.
  • Conduct keyword research, optimize on-page SEO, and identify opportunities to improve organic search performance.
  • Support technical SEO improvements, including metadata, site structure, and page performance.
  • Work closely with the Senior Web Manager to support updating website pages in WordPress as needed.
  • Create optimized landing pages for campaigns in HubSpot or WordPress.
  • Use HubSpot, Google Analytics, and platform dashboards to analyze performance and provide insights.
  • Create regular reporting for leadership, highlighting trends, KPIs, and recommendations.
  • Use data to inform ongoing improvements to digital strategy.
  • Other duties as assigned.

Requirements

  • 5+ years of experience in digital marketing, communications, or a related field.
  • Proficiency in HubSpot or a comparable tool, including marketing automation and analytics.
  • Proven experience creating, sending, and optimizing email marketing campaigns.
  • Hands-on experience executing and refining paid social and search advertising campaigns.
  • Strong working knowledge of WordPress and digital content management.
  • Solid understanding of SEO best practices (on-page and technical).
  • Ability to interpret data and translate insights into actionable improvements.
  • Strong project management and collaboration skills.
  • Experience working on a globally distributed or multicultural team is a plus.
  • Enthusiasm for working collaboratively within a diverse team of communications experts.
  • Experience supporting or executing digital fundraising and/or advocacy campaigns is a strong plus.
Benefits
  • Generous paid time off and paid public holidays.
  • Get paid to volunteer in your community!
  • Annual company contribution towards professional development or higher education.
  • Flexible work-from-home.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingA/B testinglead scoringSEOpaid social advertisingpaid search advertisingdata analysisdigital strategylanding page optimizationCRM management
Soft skills
project managementcollaborationdata interpretationcommunicationstakeholder managementcreativityadaptabilityteamworkproblem-solvingenthusiasm