Audience Insights Manager
International Justice Mission
full-time
Posted on:
Location Type: Hybrid
Location: Washington • District of Columbia • Washington • United States
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About the role
- Analyze and deepen audience understanding via primary and secondary research to identify growth opportunities and emerging risks.
- Activate uncovered insights by influencing strategies and plans for donor acquisition, retention, and increased lifetime value.
- Translate audience understanding into clear, compelling narratives for cross-functional stakeholders.
- Consult and coach teams on developing insight-driven briefs that inform campaign strategy, messaging, channel selection, and resource allocation.
- Support annual and quarterly planning cycles with insight-based forecasts and recommendations.
- Maintain segmentation models, audience definitions, and strategic documentation.
- Build an agile testing toolkit for pre and in-market testing capabilities.
- Present findings and recommendations to senior leaders in clear, decision-ready formats.
- Elevate risks or gaps in data that may impact strategic decisions.
- Communicate trade-offs between short-term performance gains and long-term donor health.
- Maintain responsive and proactive communication with project managers and cross-functional partners.
- Participate in IJM’s community of spiritual formation.
- Actively manage projects within work management systems.
- Continuously strengthen analytical tools, methodologies, and industry best practices.
Requirements
- 5+ years in analytics, donor insights, marketing strategy, or audience research;
- Strong ability to connect data to business strategy;
- Experience with CRM systems, dashboards, and performance reporting;
- Skilled at influencing without formal authority;
- Passionate about using insights to fuel mission-driven growth;
- Ability to connect audience understanding (data, research, trends) to broader growth strategies.
- Moves fluidly between conceptual thinking and practical execution.;
- Strong proficiency in analyzing data sets (survey-based data, behavioral/performance dashboards) and extracting clear, actionable insights.
- Experience with dashboards, reporting tools, and segmentation frameworks preferred;
- Ability to synthesize quantitative and qualitative findings into compelling, decision-ready narratives for cross-functional and senior leaders;
- Experiencing designing pre and in-market testing with agile tools and research partners.
Benefits
- Comprehensive Medical/Dental/Vision benefits
- Monthly commuter and parking benefits in the DC metro area
- Retirement benefit options
- Paid leave starting at 23 days
- 12 holidays (plus early release the day prior)
- Daily, quarterly , and annual community spiritual formation
- Robust staff care resources
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
analyticsdonor insightsmarketing strategyaudience researchdata analysissegmentation frameworksperformance reportingagile testinginsight-driven briefsforecasting
Soft Skills
influencing without authoritycommunicationproject managementconceptual thinkingpractical executionsynthesizing findingscollaborationcoachingstrategic thinkingproblem-solving