International Development Group LLC (IDG)

Marketing

• Buyer development and matchmaking
• Identify, qualify, and maintain relationships with importers, distributors, retailers, foodservice operators, and food ingredient buyers across the Target Markets
• Build and maintain a buyer/partner database with contact details, engagement history, and viability assessments, updated monthly
• Arrange one-on-one buyer meetings for Virginia companies during inbound and outbound trade missions, including buyer recruitment, scheduling, agendas, and logistics
• Conduct due diligence on prospective buyers and advise Virginia companies on distribution, warehousing, and payment mechanisms
• Trade promotion and events
• Recommend and support participation in regional food and agribusiness trade shows: pre-show research (pricing, import regulations, competitor analysis), targeted buyer invitations, pre-arranged appointments, on-site exhibitor support, and post-show lead qualification and follow-up
• Plan and execute at least one outbound trade mission to the region and one inbound buyer mission to Virginia annually
• Develop and implement promotional activities: in-store promotions, retail and foodservice campaigns, digital and social media marketing, and promotional materials
• Escort buyer delegations to Virginia and travel to the U.S. for meetings as requested
• Market intelligence and advisory
• Monitor and report on market conditions, tariff and non-tariff barriers, import regulations, labeling and ingredient requirements, and competitor activity affecting Virginia products
• Deliver a monthly market intelligence report with actionable recommendations
• Liaise regularly with USDA Foreign Agricultural Service posts and USDA Cooperator organizations in the region
• Reporting and performance
• Submit weekly activity reports (client interactions, buyer outreach, outcomes) and per-event activity reports with performance metrics
• Track progress against annual program targets: 25 documented sales/marketing presentations, one outbound mission, one inbound mission, and four documented new sales accounts
• Document export success stories on an ongoing basis
• Copy VDACS on all correspondence with Virginia companies and maintain transparent, responsive communication with VDACS staff in Richmond

Regional Trade & Marketing Lead