Regional Trade & Marketing Lead

International Development Group LLC (IDG)

Regional Trade & Marketing Lead for agricultural export promotion in Asia Pacific. Working on marketing consulting services for the Virginia Department of Agriculture and Consumer Services.

Posted 7/29/2026contractRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in buyer development and matchmaking within the agricultural commodities and food sectors, with a strong focus on trade promotion, market intelligence, and relationship management. Proficient in navigating food import regulations and executing successful trade missions and promotional activities.

Highest-signal resume keywords

8+ Years Experience In Agricultural CommoditiesTrack Record Of Generating Export SalesActive Network Of Food And Agribusiness BuyersHands-On Experience Organizing Trade ShowsFull Professional Fluency In English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Buyer DevelopmentTrade PromotionMarket IntelligenceExport Sales GenerationFood Import RegulationsTrade Show ParticipationB2B MatchmakingLogistics CoordinationPerformance ReportingViability Assessments

Soft Skills

Relationship ManagementCommunicationOrganizational SkillsAdvisory SkillsProblem-Solving

Industry Keywords

Food And AgribusinessImport/DistributionTrade RepresentationTarget MarketsTariff And Non-Tariff BarriersLabeling RequirementsCompetitor AnalysisInbound And Outbound Trade MissionsUSDA Foreign Agricultural ServiceMarket Conditions Monitoring

About the role

Key responsibilities & impact

Buyer development and matchmaking
Identify, qualify, and maintain relationships with importers, distributors, retailers, foodservice operators, and food ingredient buyers across the Target Markets
Build and maintain a buyer/partner database with contact details, engagement history, and viability assessments, updated monthly
Arrange one-on-one buyer meetings for Virginia companies during inbound and outbound trade missions, including buyer recruitment, scheduling, agendas, and logistics
Conduct due diligence on prospective buyers and advise Virginia companies on distribution, warehousing, and payment mechanisms
Trade promotion and events
Recommend and support participation in regional food and agribusiness trade shows: pre-show research (pricing, import regulations, competitor analysis), targeted buyer invitations, pre-arranged appointments, on-site exhibitor support, and post-show lead qualification and follow-up
Plan and execute at least one outbound trade mission to the region and one inbound buyer mission to Virginia annually
Develop and implement promotional activities: in-store promotions, retail and foodservice campaigns, digital and social media marketing, and promotional materials
Escort buyer delegations to Virginia and travel to the U.S. for meetings as requested
Market intelligence and advisory
Monitor and report on market conditions, tariff and non-tariff barriers, import regulations, labeling and ingredient requirements, and competitor activity affecting Virginia products
Deliver a monthly market intelligence report with actionable recommendations
Liaise regularly with USDA Foreign Agricultural Service posts and USDA Cooperator organizations in the region
Reporting and performance
Submit weekly activity reports (client interactions, buyer outreach, outcomes) and per-event activity reports with performance metrics
Track progress against annual program targets: 25 documented sales/marketing presentations, one outbound mission, one inbound mission, and four documented new sales accounts
Document export success stories on an ongoing basis
Copy VDACS on all correspondence with Virginia companies and maintain transparent, responsive communication with VDACS staff in Richmond

Requirements

What you’ll need

8+ years of experience in agricultural commodities, food, beverage, seafood and aquaculture products, and/or forest products trade in Asia — in import/distribution, export promotion, trade representation, or marketing
Demonstrated track record of generating export sales or closing trade deals, with specific, referenceable examples
An active network of food and agribusiness buyers, importers, and distributors in at least three of the Target Markets, including at least one of Japan, South Korea, or Taiwan (the region's highest-value import markets)
Hands-on experience organizing trade show participation, trade missions, and/or B2B matchmaking programs
Working knowledge of food import regulations, labeling requirements, and distribution channels in key regional markets
Full professional fluency in English (written reports are a weekly deliverable); professional proficiency in at least one regional language (e.g., Thai, Vietnamese, Bahasa Indonesia/Malay, Japanese, Korean, Mandarin)
Based in SEA or APAC; ability to travel frequently within the region and periodically to the United States
Residence in the region for the duration of the engagement; absences from the Target Markets exceeding 30 consecutive days require advance notice and a designated alternate point of contact.

Benefits

Comp & perks

International Development Group (IDG) works to reduce poverty around the world through sustainable, broad-based economic development.
IDG has partnered with USAID and other international donors in more than 80 countries.