interim Group

Chief Marketing Officer

• Strategic corporate leadership: actively shaping company strategy as a member of the executive team with a focus on profitable growth and market leadership in the IT leasing segment
• Overall responsibility for developing and implementing an integrated sales and marketing strategy — consistently aligned with the company’s overarching goals
• Designing concrete roadmaps for sustainable scaling, market positioning and differentiation from competitors
• Leading Sales & Marketing
• Overall responsibility for Sales & Marketing including budget and results accountability
• Developing and implementing a scalable growth strategy — from brand positioning and lead generation to customer retention
• Optimizing go-to-market activities with a focus on efficiency, operational excellence and a seamless customer journey
• KPI-based performance management, reliable forecasting and regular pipeline reviews for targeted steering
• Responsible for reviewing and further developing pricing strategy in close collaboration with management
• Contributing to the design and implementation of attractive, performance-oriented compensation models in cooperation with Finance and HR
• Identifying market and competitive opportunities as well as customer needs to develop data-driven, targeted scaling strategies
• Deriving and implementing targeted measures for continuous optimization of the product portfolio and innovative features based on solid market analyses

Chief Growth Officer