Interactive Strategies

Senior Web Strategist – Account Lead

Interactive Strategies

full-time

Posted on:

Location Type: Remote

Location: District of Columbia • Washington • United States

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Salary

💰 $90,000 - $120,000 per year

Job Level

Senior

About the role

  • Serve as a trusted digital advisor to senior stakeholders, balancing big picture vision with practical, results-driven recommendations.
  • Guide clients toward confident decision-making, especially when the path forward is unclear or complex.
  • Act as both a visual and verbal storyteller – communicating insights with clarity, empathy, and strategic depth.
  • Contribute to new business efforts by shaping pitch narratives, proposals, and strategic frameworks, and by providing subject-matter expertise in presentations.
  • Translate research – both your own and research provided by cross disciplinary teams – into clear, actionable strategic deliverables, including digital strategy recommendations, roadmaps, personas, user journeys, value propositions, information architecture, and user experience direction.
  • Lead discovery activities such as stakeholder interviews, audience research, competitive analysis, and opportunity assessments.
  • Define strategies for websites, digital products, and experiences that align customer needs with business goals and technology capabilities.
  • Develop high-impact presentations and strategic deliverables that inspire clients and equip cross-functional teams with clear direction.
  • Partner closely with designers, creatives, technologists, content strategists, and analysts to shape cohesive, integrated digital strategies.
  • Lead teams through ambiguity by establishing direction, clarifying decisions, and maintaining momentum even when details continue to evolve.
  • Stay ahead of emerging trends – especially in AI, digital transformation, and experience strategy while bringing forward insights that elevate our work.

Requirements

  • 7–10+ years of experience in digital strategy, innovation, consulting, product/service strategy, or a related field; digital agency experience preferred.
  • Strong understanding of websites, UX design, IA, and product strategy.
  • Experience leveraging AI and emerging tools to support digital growth and impact.
  • Outstanding strategic thinking with strong analytical and problem-solving skills.
  • Exceptional storytelling, presentation, and communication abilities (visual + verbal).
  • Ability to synthesize deep research into actionable insights and strategic direction.
  • Comfortable working in ambiguous, fast-paced environments.
Benefits
  • Company-sponsored health, vision and dental insurance
  • Pre-tax Flexible Spending Account (FSA)
  • Profit sharing
  • 4 weeks of PTO to start, 5 weeks at year 3
  • Company-paid short-term and long-term disability
  • Company-paid life and AD&D insurance
  • 11 paid holidays
  • 401k with company match
  • New business referral bonus
  • Professional development opportunities
  • Flexible work schedule
  • Pre-tax DC Metro SmartBenefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital strategyuser experience (UX) designinformation architecture (IA)product strategystrategic frameworkscompetitive analysisstakeholder interviewsaudience researchdigital transformationAI
Soft Skills
strategic thinkinganalytical skillsproblem-solving skillsstorytellingpresentation skillscommunication abilitiessynthesis of researchdecision-makingclarityempathy