Interactive Strategies

Senior Digital Fundraising Manager

Interactive Strategies

full-time

Posted on:

Location Type: Remote

Location: District of Columbia • Washington • United States

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Salary

💰 $82,500 - $108,000 per year

Job Level

Senior

About the role

  • Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
  • Build strong client relationships through effective communication and project management.
  • Plan and execute robust, creative and conversion-driven email campaigns.
  • Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
  • Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV.
  • Optimize digital marketing and fundraising campaigns to maximize ROI across channels.
  • Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
  • Conduct audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
  • Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate.
  • Research and stay up to date on what’s happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs.

Requirements

  • Bachelor’s or Master’s degree in a related field.
  • 5-8+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
  • Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
  • Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
  • Experience working within a variety of email marketing platforms and tools.
  • Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
  • Strong analytical skills and data-driven thinking.
  • Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
  • Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
  • Up-to-date with the latest trends and best practices in digital marketing.
Benefits
  • Company-sponsored health, vision and dental insurance
  • Pre-tax Flexible Spending Account (FSA)
  • Profit sharing
  • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
  • Company-paid short-term and long-term disability
  • Company-paid life and AD&D insurance
  • 11 paid holidays
  • 401k with company match
  • New business referral bonus
  • Professional development opportunities
  • Flexible work schedule
  • Pre-tax DC Metro SmartBenefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingdigital fundraisingemail marketingconversion strategiesHTMLCSSreporting analysiswebsite analyticsdigital marketing auditsdata analysis
Soft Skills
client relationship managementeffective communicationproject managementcreative thinkingcollaborationanalytical skillsdata-driven thinkingthought leadershipproblem-solvingadaptability