intenseye

Product Marketing

• Messaging: Define positioning, value propositions, and proof points for new hardware products and the platform around them.
• GTM strategy: Help refine go-to-market motions for priority ICPs and industry verticals —buyer personas,use cases, proof points, and competitive framing.
• Launch leadership: Own launch planning and execution (briefs, timelines, asset development, internal enablement, release communications).
• Cross-functional alignment: Work closely with CEO/CTO, Product, and Forward-Deployed Engineering teams to ensure marketing claims are technically accurate and differentiated.
• Market insight loop: Gather customer and field feedback and translate it into better messaging, better assets, and clearer priorities.

Product Marketing Manager