
Marketing Manager, B2B, GTM
Intelassist
full-time
Posted on:
Location Type: Hybrid
Location: Quezon City • Philippines
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Salary
💰 ₱60,000 - ₱70,000 per month
About the role
- Take full ownership of the marketing roadmap.
- Review past performance and propose a data-driven plan aligned with business goals.
- Identify and prioritize the most effective channels for a B2B legal audience (LinkedIn, Email, targeted events).
- Present strategies and insights to leadership.
- Produce high-quality visuals, copy, and assets.
- Act as an internal "AI Researcher."
- Plan and execute email campaigns, newsletters, nurture flows, and social posts.
- Write effective copy, subject lines, and calls-to-action.
- Monitor and optimize all campaign performance.
- Coordinate content production and marketing initiatives with remote/distributed technical teams.
- Manage the strategy and logistics for industry conventions (booth design, swag/giveaways sourcing, and lead generation).
- Manage Google Ads structure and SEO best practices.
- Collaborate with external vendors to maximize ROI where needed.
- Support ad-hoc tasks as needed across departments (billing, expenses, vendor coordination, documentation, special projects, and operational needs).
Requirements
- 3–5+ years of experience in marketing, digital marketing, or go-to-market (GTM) roles, preferably within B2B, corporate, legal, technical, or service based industries.
- Strong writing and content creation skills, with the ability to translate complex or technical topics into clear, compelling marketing narratives.
- Proven ability to work independently within a small, fast paced team.
- Demonstrated experience using AI tools to accelerate research, content production, and marketing workflows.
- Experience working with remote or distributed teams, including cross timezone collaboration, is highly preferred.
- Proficiency with Canva, Google Workspace, email marketing platforms (e.g., Constant Contact, HubSpot), and social media management tools.
- Basic to intermediate experience with SEO concepts, including keyword research, onpage optimization, and performance tracking using tools such as Google Search Console, Ahrefs, or SEMrush (Nice to Have).
- Familiarity with analytics tools such as Google Analytics (GA4) or similar platforms to track website traffic, engagement, and campaign performance (Nice to Have).
- Some experience or exposure to paid campaigns (Google Ads, LinkedIn Ads, or paid social), with an understanding of targeting and performance metrics (Nice to Have).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcontent creationSEOemail marketingcopywritingdata analysiscampaign performance monitoringAI toolsGoogle AdsB2B marketing
Soft Skills
independent workteam collaborationcommunicationstrategic planningpresentation skillscreativityadaptabilitytime managementproblem-solvingleadership