Intelassist

Product Marketing

• Take full ownership of the marketing roadmap.
• Review past performance and propose a data-driven plan aligned with business goals.
• Identify and prioritize the most effective channels for a B2B legal audience (LinkedIn, Email, targeted events).
• Present strategies and insights to leadership.
• Produce high-quality visuals, copy, and assets.
• Act as an internal "AI Researcher."
• Plan and execute email campaigns, newsletters, nurture flows, and social posts.
• Write effective copy, subject lines, and calls-to-action.
• Monitor and optimize all campaign performance.
• Coordinate content production and marketing initiatives with remote/distributed technical teams.
• Manage the strategy and logistics for industry conventions (booth design, swag/giveaways sourcing, and lead generation).
• Manage Google Ads structure and SEO best practices.
• Collaborate with external vendors to maximize ROI where needed.
• Support ad-hoc tasks as needed across departments (billing, expenses, vendor coordination, documentation, special projects, and operational needs).

Marketing Manager, B2B, GTM