Own the Salesforce Marketing Cloud (SFMC) program end to end—governance, roadmap, and cross‑functional alignment.
Be the go‑to for how we use SFMC, making sure teams leverage it effectively, stay on brand, and deliver business impact.
Be the SFMC governance guardian: set simple, scalable standards (naming, consent, segmentation, templates, QA) and keep us compliant and on brand.
Run the roadmap: intake, prioritize, and sequence SFMC initiatives based on business goals and capacity.
Orchestrate delivery: align marketing, CRM, data/IT, legal, and creative from brief to launch; manage timelines, risks, and change.
Elevate the platform: champion the right use of Email Studio, Journey Builder, Automation Studio, Mobile/CloudPages; drive reusable templates and automations.
Measure what matters: define KPIs, promote test‑and‑learn, and turn performance into clear recommendations for leaders.

Requirements

5–7+ years leading MarTech/CRM projects; Agile or hybrid experience.
SFMC expertise.
Working knowledge of Email Studio, Journey Builder, Automation Studio, Content Builder; exposure to Mobile Studio and CloudPages; awareness of Einstein features.
Understanding of data extensions, contact model, subscriber keys, and smart segmentation.
Familiar with AMPscript/SSJS concepts and dynamic content (partnering with specialists is fine).
Knowledge of integrations with Salesforce Sales/Service Cloud or CDP/Data Cloud, APIs, and SFTP automations.
Project/program management.
Strong documentation and prioritization; confident running planning and stand‑ups.
Governance, brand, and compliance.
Experience setting and enforcing MarTech standards and change control.
Understanding of deliverability, consent/preference management, and Canadian regulations (CASL, PIPEDA, provincial privacy laws such as Quebec Law 25), plus anti‑spam and SMS guidelines from carriers/CTIA where applicable.
Strong eye for brand and content QA across email/SMS/landing pages.
Analytics and optimization.
Comfortable with campaign dashboards and attribution basics; KPI definition and exec‑ready reporting.
Hands‑on with A/B testing and applying insights to journeys and campaigns.
Communication and leadership.
Clear, concise communicator who can simplify complex topics and influence adoption.
Bonus: vendor/agency management, Salesforce certs (MC Admin, Email Specialist, Consultant), exposure to Sales/Service Cloud or Data Cloud, lifecycle/loyalty experience.

Benefits

Flexible work arrangements and a hybrid work model
Possibility to purchase up to 5 extra days off per year
Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Salesforce Marketing CloudEmail StudioJourney BuilderAutomation StudioContent BuilderAMPscriptSSJSdata extensionssmart segmentationA/B testing

Soft Skills

project managementdocumentationprioritizationcommunicationleadershipinfluencinggovernancebrand awarenessanalyticsoptimization

Certifications

Salesforce Marketing Cloud AdministratorSalesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud Consultant