Insurify

SEO Content Analyst

Insurify

full-time

Posted on:

Location Type: Hybrid

Location: Cambridge • Massachusetts • United States

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Salary

💰 $70,000 - $80,000 per year

About the role

  • Conduct keyword research and user intent analysis using SEO tools to create content outlines for transactional topics for writers and optimize existing content for both traditional search, AI Optimization (AIO), and Generative Engine Optimization (GEO).
  • Partner on the ideation and execution of a scalable content strategy designed to grow qualified organic traffic while increasing visibility across AI-powered search experiences.
  • Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension.
  • Collaborate closely with SEO, editorial, and product teams to align content execution with evolving search algorithms, AI-driven search behavior, and business goals.
  • Analyze SEO best practices, competitive landscapes, and performance data to identify and apply optimization opportunities, including content gaps and AIO/GEO-friendly formatting and coverage.
  • Monitor and report on organic performance metrics such as traffic, rankings, CTR, and AI search visibility, using insights to continuously refine content and optimization strategies.

Requirements

  • A self-starter with 1-2 years of experience in an SEO/Content role
  • B.A./B.S. degree in Marketing, Communications, Business, Data Analytics, or Computer Science preferred
  • Strong problem-solving skills
  • Ability to navigate and execute in ambiguous problem spaces
  • An understanding of how search engines and AI-driven ranking systems surface, interpret, and synthesize content across traditional and generative search experiences.
  • Fast learner with the ability to quickly adapt to new tools and processes
  • Strong project management skills
  • Proactive and stays ahead of the latest search trends and algorithmic changes
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Excellent organizational and analytic skills
  • Exceptional attention to detail
  • Confident communicator with excellent presentation skills
  • A team player with a solid work ethic
  • Self-motivated and eager to keep learning and growing
Benefits
  • Competitive compensation
  • Generous stock options
  • Health, Dental Coverages
  • 401K plan with match
  • Unlimited PTO
  • Generous company holiday calendar
  • Learning & Development Stipends
  • Paid Family Leave
  • Social impact volunteer time
  • Catered lunches in the office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOkeyword researchuser intent analysison-page SEOcontent optimizationAI Optimization (AIO)Generative Engine Optimization (GEO)data analysiscontent strategyperformance metrics
Soft Skills
problem-solvingadaptabilityproject managementcommunicationorganizational skillsattention to detailteamworkself-motivationproactivityanalytical skills
Certifications
B.A./B.S. in MarketingB.A./B.S. in CommunicationsB.A./B.S. in BusinessB.A./B.S. in Data AnalyticsB.A./B.S. in Computer Science