Insurify

Marketing Analyst

• Analyze business and campaign-level data to uncover meaningful insights, diagnose performance trends, and recommend strategic initiatives that improve customer engagement and drive incremental value
• Own and maintain core performance dashboards, conducting deep-dive analyses to interpret inconsistent trends, identify anomalies, and synthesize findings into actionable recommendations
• Plan, launch, and manage paid social campaigns across key platforms, ensuring accurate tracking, strong execution, and ongoing optimization
• Monitor daily campaign performance, audience targeting, and quality signals to ensure campaigns are meeting performance and operational standards
• Identify, explore, and lead testing across new and emerging mid-funnel social and digital channels to expand reach and improve efficiency
• Act as the internal SME for paid social platforms, partnering closely with cross-functional teams to drive continuous improvement

Senior Marketing Analyst, Paid Social

Manager

• Own end-to-end brand paid media strategy, investment, and execution across TV, OTT, online video, and paid social
• Set channel-level strategies aligned to revenue, growth, and efficiency goals, leading media planning, buying, measurement, and ongoing optimization
• Identify, test, and scale new platforms, formats, audiences, and creative opportunities, applying insights into business-as-usual media activity
• Define and execute a first-party data acquisition and activation strategy to improve targeting, relevance, and media effectiveness
• Build strong relationships with media platforms, agencies, and technology partners, and collaborate cross-functionally to drive holistic, full-funnel growth
• Stay ahead of industry trends and platform developments, sharing insights and best practices across the marketing organization

Brand Media Manager

Marketing

• Own the strategy and customer journey across all retention channels for a new vertical and rapidly growing brand, aligning customer experience with long-term business objectives
• Set the vision and roadmap for experimentation across Email, SMS, and future retention channels, ensuring rigorous testing standards, scalable learnings, and measurable business impact
• Define, own, and interpret retention and lifecycle KPIs, connecting channel performance to broader business outcomes such as customer lifetime value, conversion, and profitability
• Partner closely with cross-functional teams (including Product, Design, Analytics, and Marketing) to shape cohesive customer experiences, influence roadmap decisions, and ensure alignment on priorities, creative, and brand voice
• Identify and implement relevant new marketing communication technologies to optimize the customer journey and experience
• Operate with a high degree of autonomy in a fast-moving, ambiguous environment, making informed tradeoffs and setting direction where needed

Senior Manager, Lifecycle Marketing

Brand Designer

• Drive execution of the brand creative strategy across the full customer journey, ensuring cohesive, high-quality brand expression at every touchpoint.
• Partner closely with the VP of Design & Brand Creative to help shape, evolve, and operationalize Insurify’s brand creative strategy in collaboration with cross-functional leadership.
• Ensure a consistent, distinctive brand point of view across paid, owned, and earned channels.
• Lead end-to-end creative execution across key areas, including product launches, paid media, content marketing, brand partnerships, lifecycle marketing, and design systems.
• Mentor and support junior product and brand creative designers.

Brand Creative Lead

Software Engineer

• Work with our product team to architect and develop new mobile app features
• Build and maintain our React Native application for iOS and Android
• Optimize existing features to improve performance, reliability, and user experience
• Write comprehensive unit, integration, and end-to-end tests
• Deploy to production often and contribute to improving mobile release processes

Senior Mobile App Engineer – React Native

Technical Product Manager

• Define and articulate the product vision, strategy, and roadmap, ensuring alignment with company goals. Lead and inspire cross-functional teams to deliver exceptional product experiences.
• Conduct deep dives into data, user behavior, and performance metrics to identify root causes, uncover opportunities, and inform product decisions.
• Identify and pursue new opportunities to enhance user value, increase conversion, and drive revenue, while continuously optimizing existing features and experiences.
• Proactively identify areas of underperformance, develop clear improvement strategies, and lead initiatives from conception through successful execution and measurement. Operate with a high degree of autonomy, independently troubleshoot complex issues, and navigate ambiguity to drive solutions without getting stuck.
• Facilitate clear and consistent communication among teams and stakeholders, ensuring alignment on goals, timelines, and progress, and fostering effective cross-functional collaboration.
• Cultivate a deep understanding of market trends, partner industries, and user needs through thorough research and insightful questioning to inform product development.

Business Analyst

• Analyze a novel dataset to recommend areas for the business to improve
• Operate and improve a core data product optimizing for multiple competing KPIs
• Build new data pipelines to support tracking of a new business initiative
• Innovate data modeling and data presentation to drive business understanding
• Improve prediction accuracy of our customer acquisition machine learning bidding algorithms
• Build reports and dashboards to help power the company’s decision making
• Do customer segmentation analysis to discover where to improve Insurify products