INSTANDA

Sales Development Representative

INSTANDA

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Junior

Tech Stack

Apollo

About the role

  • Generate and qualify leads through a mix of digital outreach, social engagement, and data-driven prospecting to build a healthy, high-quality pipeline for the sales team.
  • Leverage tools such as CRM, marketing automation, LinkedIn Sales Navigator, to research, segment, and prioritise target accounts.
  • Create personalised outreach via email, social, video, and calls, ensuring every interaction reflects INSTANDA’s tone, value proposition, and understanding of the client’s world.
  • Maintain and optimise CRM data to ensure real-time visibility and accurate reporting across the sales and marketing team.
  • Collaborate closely with the EMEA Sales team to book and prepare high-quality discovery calls that convert into meaningful opportunities.
  • Track, analyse, and report on weekly and quarterly performance metrics, using insights to continuously refine outreach strategy and improve conversion rates.
  • Partner with Marketing and Sales to co-create targeted, creative campaigns that align with go-to-market themes and generate engagement across key segments (MGAs, carriers, and brokers).
  • Build long-term, trusted relationships with prospects by being consultative, curious, and genuinely interested in solving their challenges.
  • Adhere to INSTANDA’s information security policies, guidelines and best practices to protect our company and our clients.
  • Contribute to a culture of security awareness within the company.

Requirements

  • Exceptional communication skills, confident and engaging across written, verbal, and digital channels, with the ability to tailor messages to different audiences.
  • Strong organisational and time management skills, with a disciplined approach to managing multiple prospects, tasks, and priorities in a fast-paced environment.
  • Solid understanding of the B2B sales process, with a genuine curiosity about customer challenges and how technology can solve them.
  • Proven hands-on experience using a variety of prospecting and outreach techniques, from email and social selling to video and calls, to generate engagement and interest.
  • Comfortable working with data and sales performance metrics, using insights to refine targeting, messaging, and conversion rates.
  • Digitally fluent, ideally with experience using tools such as LinkedIn Sales Navigator, Apollo/Artisan, Hubspot (or similar CRMs), and marketing automation platforms.
  • Fast learner with a growth mindset, eager to understand our platform, the insurance market, and the evolving needs of our clients.
  • Self-motivated and accountable, with a proactive approach to achieving goals and contributing to team success.
  • 1–2 years’ experience in a Sales Development, Business Development, or Marketing-related role within a B2B environment ideally in SaaS, technology for insurance, or financial services.
  • Experience using CRM systems (e.g. Hubspot) and prospecting or engagement tools.
  • Familiarity with marketing automation platforms and the ability to collaborate with marketing teams to activate campaigns and follow up on demand generation activity.
  • Comfortable managing outreach across multiple channels - email, phone, video, and social with a focus on quality, personalisation, and measurable results.
  • Demonstrated ability to work collaboratively with cross-functional teams (Sales, Marketing, Product) and contribute to a fast-moving, high-growth environment.
  • A proactive, self-motivated approach to learning new tools, understanding markets, and improving performance through data and feedback.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
B2B sales processprospecting techniquesoutreach techniquessales performance metricsdata analysisCRM managementmarketing automationpersonalisationengagement strategiesconversion rate optimization
Soft Skills
communication skillsorganisational skillstime managementcuriosityself-motivationproactivitycollaborationconsultative approachgrowth mindsetrelationship building