Installation Made Easy, Inc.

Marketing

• Own the strategic oversight and execution of IME’s marketing programs, ensuring alignment with business objectives and partner needs
• Lead and manage marketing team, setting priorities, performance expectations, and quality standards
• Establish scalable processes and best practices for creative production, digital marketing execution, and program launches
• Oversee the development and governance of all marketing assets, including websites, email campaigns, digital content, and in-store materials
• Provide executive-level guidance on branding, visual identity, and customer-facing communications
• Partner closely with Business Development, Operations, Product, and Compliance to ensure marketing programs are accurate, compliant, and launch-ready
• Direct ongoing maintenance and optimization of existing programs, including:
• - Retailer websites and landing pages within Umbraco CMS
• - Email campaigns and program communications within Salesforce Marketing Cloud
• Lead the setup and rollout of new marketing programs, including:
• - Standing up new retailer websites and digital experiences
• - Designing email strategies, matrices, and campaign frameworks
• Oversee digital marketing performance and analytics, including Google Analytics reporting and insight generation for leadership
• Ensure consistent documentation and asset libraries are maintained across all programs
• Serve as a senior point of contact for marketing-related requests, providing consultation, prioritization, and strategic recommendations
• Represent marketing initiatives confidently with senior and executive stakeholders
• Any other responsibilities as assigned

Marketing Manager

Project Manager

• Plan, execute, and close projects in alignment with PMO standards, ensuring timely delivery and adherence to scope and budget.
• Develop and maintain detailed project plans, schedules, and status reports.
• Facilitate project meetings, document outcomes, and track progress against key milestones.
• Identify risks, issues, and dependencies; escalate and resolve roadblocks quickly.
• Partner cross-functionally with business, technical, and operational teams to align priorities and drive execution.
• Ensure leadership visibility into project status, updates, and outcomes.
• Contribute to continuous improvement of PMO processes, templates, and best practices.
• Manage multiple concurrent projects while maintaining focus on results and quality.
• Perform other duties as required.