Instacart

Product Marketing Manager II, Shopper

Instacart

full-time

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 CA$135,000 - CA$142,500 per year

About the role

  • Champion the voice of the Shopper and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand, our narrative, and represents the best interests of shoppers
  • Collaborate with Product to build the roadmap, define priority features, and help with design by being the voice of the shopper based on shopper needs and market analysis.
  • Gather both qualitative and quantitative data and formulate insights to articulate into strategic opportunities
  • Lead go to market of key features to drive awareness, comprehension, and adoption by partnering with the internal marketing team and external partners to develop and execute all messaging, channel, and creative elements seamlessly.
  • Bring strong, performant product storytelling to life throughout every step of the shopper journey, driving cohesion and consistency across the entire shopper experience.
  • Partner across various cross-functional teams to unpack multifaceted problems and synthesize them into clear, actionable messaging that drives understanding and engagement with shoppers.

Requirements

  • Bachelor's Degree required
  • 5+ years of experience in marketing; 3+ years in product marketing specifically
  • Significant experience working in tech product marketing, driving adoption for digital products and features.
  • Strong storyteller with the ability to develop campaigns that set the right expectations, tell a clear narrative, and invoke empathy and emotion in messaging and approach
  • Significant experience taking complex problems and simplifying them into clear and concise user-centric messaging.
  • Data-driven marketer who uses insights and strategic thinking to build business cases that influence stakeholders
  • Excellent written and verbal communication skills; ability to interact at senior levels of the organization
  • Strong project management skills.
Benefits
  • Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
  • Eligible for a new hire equity grant as well as annual refresh grants.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingdigital productsdata analysisstrategic thinkingcampaign developmentuser-centric messagingmarket analysisgo to market strategyproduct storytellingproject management
Soft Skills
storytellingcommunicationcollaborationproblem-solvingempathyengagementleadershiporganizationinsight formulationstakeholder influence
Certifications
Bachelor's Degree