Own monthly incentive pacing and reporting, including: pipeline & budget pacing.
Partner with Marketing to align on iROAS guidelines, budget pacing insights, and exception approvals, which help inform the incentive program(s) managed.
Quarterly and product-level allocation planning for the annual incentive budget.
Build, maintain, and automate dashboards and documentation used by Sales, Marketing, and leadership to track incentive utilization and performance.
Evaluate and manage yield exceptions, ensuring alignment with Marketing on audience, creative, and structural approvals.
Create and enforce internal pricing policies and ensure consistent yield governance across all cases.
Develop and refine pricing frameworks for Off-Platform (OP) partnerships, including TikTok, Pinterest, Google, and The Trade Desk.
Collaborate with Product, Product Marketing & Strategy teams to package and price new offerings or capabilities.
Provide strategic input on growing AV/JBP value proposition across both on- and off-platform products.

Requirements

6–8+ years in yield management, monetization strategy, pricing, marketplace operations, or digital advertising analytics.
Expert in data analysis and tools (Tableau, Excel); ability to self-serve large datasets.
Strong understanding of performance advertising metrics (ROAS, iROAS, CPA, LTV), incentives, discounting logic, and auction dynamics.
Proven ability to influence senior stakeholders across Marketing, Product, and Sales.
Strong communication skills, especially in high-visibility forums like WBRs and GTM syncs.
Experience building scalable processes and cross-functional workflows.

Benefits

Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
Flexible work arrangements.
Eligible for a new hire equity grant as well as annual refresh grants.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

yield managementmonetization strategypricingdigital advertising analyticsdata analysisperformance advertising metricsdiscounting logicauction dynamicsdashboard automationpipeline budgeting

Soft Skills

influencecommunicationcollaborationstrategic inputprocess buildingcross-functional workflows