instacar

Marketing CRM Specialist

instacar

full-time

Posted on:

Location Type: Hybrid

Location: Kifisia • Greece

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Tech Stack

Tableau

About the role

  • Design, implement, and optimize automated CRM journeys across the full customer lifecycle—from onboarding to retention—for both leasing and “like new” vehicle customers.
  • Monitor and improve the performance of loyalty touchpoints and repeat engagement flows, increasing customer lifetime value and reducing churn.
  • Collaborate closely with Performance, BI, and Product teams to transform customer insights into actionable strategies, using segmentation, behavioral triggers, and next-best-action logic.
  • Develop and roll out personalized messaging strategies across email, push, SMS, and in-app channels, tailored to user preferences and booking behavior.
  • Drive the strategy and operational execution of CRM incentives, ensuring offers are aligned with customer needs and business objectives, while maintaining budget efficiency.
  • Contribute to the evolution of the loyalty framework, identifying key drivers of loyalty in a flexible mobility context and suggesting improvements to enrollment, reward structure, and engagement cadence.
  • Create clear and insightful reports on campaign impact, incentive ROI, and CRM’s contribution to customer retention and B2C growth.
  • Ensure all CRM automations are mobile-first, data-driven, and well integrated into the product ecosystem through close collaboration with tech and data teams.

Requirements

  • 4+ years of hands-on experience in CRM, lifecycle marketing, or loyalty management.
  • Strong understanding of customer segmentation models and behavioral marketing techniques (e.g. RFM, churn prediction, journey mapping).
  • Experience with marketing automation platforms such as Braze, HubSpot, or similar tools.
  • Confident working with data, with solid spreadsheet skills and experience using data visualization tools such as Looker Studio, Tableau, or Power BI.
  • A customer-first mindset, with the ability to turn insights into impactful journeys and measurable business outcomes.
  • Excellent written and verbal communication skills in **Greek & English**.
Benefits
  • Collaborate with industry experts in a supportive and inclusive environment.
  • A competitive benefits package, including premium private health & life insurance programs
  • Additional perks such as significant discounts on health, exercise, and nutrition services, a birthday gift card, and more.
  • Opportunities for career growth and advancement with a commitment to promoting from within.
  • Experience firsthand the convenience of instacar with 10 free rental days.
  • Exclusive cost rates for renting a car from instacar, because why drive anything else?
  • Work in our brand new HQ in Kifissia.
  • **instacar is a **Great Place to Work® certified** organization and an **Equal Opportunity Employer**, committed to diversity, inclusion, and creating an environment where all employees can thrive, regardless of background or identity.
  • Ready to drive innovation with us? Αpply and join **#instateam**
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMlifecycle marketingloyalty managementcustomer segmentation modelsbehavioral marketing techniquesdata visualizationjourney mappingcampaign impact analysisincentive ROImobile-first design
Soft Skills
customer-first mindsetcommunication skillscollaborationstrategic thinkinganalytical skills