Customer Marketing Manager
Inspiren
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $130,000 - $155,000 per year
About the role
- Enhance Inspiren’s existing Customer Marketing Program into a more structured, scalable model aligned with 2026 growth goals
- Refine program objectives, success metrics, and tiered engagement models to balance scalability with elevated support for priority accounts
- Identify gaps in current customer marketing workflows, deliverables, and enablement and implement improvements in partnership with cross-functional teams
- Help operationalize a customer-led growth motion that supports pipeline, retention, expansion, and brand credibility
- Lead marketing onboarding for new customers, including onboarding and enabling customer marketing teams.
- Support adoption, trust, and ROI through customer-facing enablement
- Develop tailored customer marketing plans that may include:
- Build strong relationships with community-level and operator-level marketing stakeholders
- Continuously assess effectiveness of enablement programs and recommend scalable improvements.
- Identify and manage customer advocacy opportunities, including:
- Partner with Content and Product Marketing to translate customer outcomes into differentiated market messaging.
Requirements
- 6-8 years of experience in B2B marketing, ideally in SaaS, healthcare, or senior living.
- Proven experience owning or scaling customer marketing programs in a growth-stage company.
- Strong background in client and stakeholder relationship management.
- Experience onboarding and working directly with customer marketing teams.
- Ability to balance strategic thinking with hands-on execution.
- Exceptional organizational and communication skills; comfortable managing multiple customer accounts and priorities.
- Experience collaborating closely with Clinical Success, Sales, and Product teams to drive retention and expansion.
- Comfortable operating in fast-moving, ambiguous environments.
- Proficiency with marketing project management tools and CRMs (e.g., HubSpot, Salesforce, Monday).
Benefits
- medical
- dental
- vision
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingcustomer marketing programsonboardingcustomer advocacymarketing enablementsuccess metricsengagement modelspipeline managementretention strategiesexpansion strategies
Soft skills
relationship managementstrategic thinkinghands-on executionorganizational skillscommunication skillscollaborationadaptabilityproblem-solvingstakeholder managementmulti-tasking