Inspired Thinking Group (ITG)

Field Consultant, Automotive Marketing

Inspired Thinking Group (ITG)

contract

Posted on:

Location Type: Hybrid

Location: Birmingham • United Kingdom

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About the role

  • Act as the primary marketing point of contact for assigned retailer or automotive retail partners
  • Visit retailer sites regularly to review marketing activity, brand compliance, and local performance
  • Build strong relationships with the Head of Business, General Managers, and marketing teams
  • Work with the agency onsite support team to implement activities
  • **Key Responsibilities:**
  • Support the rollout of local marketing campaigns
  • Advise on local marketing activity, including digital advertising, social media, CRM, email and showroom events.
  • Ensure correct use of brand guidelines across online and offline materials
  • Coordinate local activations, events, and promotions to drive showroom traffic and leads
  • Analyse marketing KPIs such as leads, conversion rates, footfall, and ROI
  • Use insights to recommend improvements to retailer marketing strategies
  • Produce visit reports, performance reviews, and action plans
  • Educate retailer teams on marketing tools, platforms, and best practice
  • Provide coaching on digital marketing, lead handling, and customer journey optimisation
  • Identifying growth opportunities and solving local challenges
  • Liaise with central marketing teams and internal agency team

Requirements

  • Experience in automotive marketing, or field-based consultancy
  • Strong understanding of UK automotive retailer operations
  • Knowledge of digital marketing channels (paid media, social, CRM, lead management)
  • Excellent communication, presentation, and relationship-building skills
  • Ability to analyse data and translate it into actionable recommendations
  • Full clean UK driving licence and willingness to travel extensively
  • **Desirable**
  • Experience working with OEMs, Retailer groups, or automotive marketing agencies
  • Familiarity with platforms such as Google Ads, Meta, dealer websites, and CRM systems
  • CIM or other marketing qualification
  • **Personal Attributes **
  • Commercially minded and results-driven
  • Confident, professional, and credible with senior stakeholders
  • Highly organised and able to manage a field-based workload
  • Proactive, adaptable, and solution-focused
Benefits
  • 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.
  • Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
  • Pension Scheme – helping you save towards your retirement home in the sun!
  • Corporate Medical Cash Plan – claim back the cost of your medical treatments.
  • Smart Working Options – spend up to 40% of your working week from home.
  • So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
  • Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
  • Cycle to Work Scheme – save on the cost of biking to work.
  • Monthly Employee Awards - Employee of the Month programme with £250 bonus
  • Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
  • Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in.
  • Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
  • Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingCRMlead managementdata analysismarketing KPIslocal marketing campaignsbrand compliancecustomer journey optimisationpresentation skillsrelationship-building
Soft Skills
communicationcoachingorganisationalproactiveadaptablesolution-focusedcommercially mindedresults-drivenconfidentprofessional
Certifications
CIM