InspiraFarms Cooling

Digital PR Specialist

InspiraFarms Cooling

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$75,000 per year

About the role

  • Research and analyze competitor backlink profiles to identify high-value opportunities.
  • Prospect and vet websites, blogs, directories, and industry publications for relevant backlink opportunities.
  • Plan, draft, and execute cold email outreach campaigns to secure backlinks from relevant, high-authority domains
  • Conduct outreach campaigns via other platforms like LinkedIn to secure placements.
  • Build and maintain relationships with webmasters, bloggers, journalists, and influencers.
  • Monitor, audit, and report on backlink profiles using SEO tools
  • Ensure all acquired backlinks meet SEO best practices and comply with Google guidelines.
  • Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact.
  • Collaborate with SEO and content teams to align link-building with broader marketing and growth strategies.

Requirements

  • 2+ proven experience in link building and outreach (agency or in-house).
  • Creative thinker with the ability to design unique outreach angles, campaign ideas, and content hooks that capture attention and earn high-quality backlinks.
  • Strong understanding of SEO principles, especially off-page SEO and backlink acquisition.
  • Proficiency with SEO and outreach tools
  • Excellent written communication skills; ability to craft compelling, personalized outreach messages.
  • Strong organizational, research, and relationship-building skills.
  • Ability to work independently, manage multiple campaigns, and meet deadlines.
  • Self-motivated, adaptable, and results-driven with a focus on continuous improvement.
  • Nice to have: experience with local link building or digital PR
Benefits
  • 100% coverage of health, vision, and dental benefits
  • Flexible Paid-time Off
  • Learning and Development Budget
  • Retirement Savings Plans - 401k with matching
  • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
  • Note: certain benefits are not provided to 1099 contract worker
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
link buildingoutreachSEO principlesoff-page SEObacklink acquisitioncampaign performance trackingcold email outreachrelationship managementcontent hookslocal link building
Soft Skills
creative thinkingwritten communicationorganizational skillsresearch skillsrelationship-buildingindependencetime managementadaptabilityresults-drivencontinuous improvement