Inspectiv

Demand Generation Manager

Inspectiv

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $125,000 - $145,000 per year

About the role

  • Design and execute demand capture programs targeting CISOs, VPs of Security, and AppSec leaders in the mid-market.
  • Increase marketing-influenced pipeline and reduce the percentage of SDR-sourced deals.
  • Develop repeatable campaign frameworks across paid, ABM, SEO, and outbound support.
  • Use AI tools to accelerate campaign testing, messaging refinement, and performance analysis.
  • Implement AI-assisted persona modeling and ICP refinement in partnership with the VP of Marketing.
  • Automate reporting, insights, and performance dashboards to create tight feedback loops.
  • Build internal GPT workflows to support marketing operations and sales enablement.
  • Plan and coordinate ~20 hosted field dinners annually in partnership with sales - some virtual, some live (and travel to some of them).
  • Drive account targeting, messaging, promotion, and follow-up enablement.
  • Measure performance based on pipeline influence, meeting conversion, and deal acceleration — not vanity metrics.
  • Leverage HubSpot, Salesforce, Ahrefs, Claude, and other tools to build structured workflows and measurable impact.
  • Establish clear KPIs tied to marketing-influenced pipeline.
  • Reallocate budget quickly based on performance data.

Requirements

  • Based in the San Francisco Bay Area (hybrid flexibility; 1–2x/week in-person strongly preferred).
  • 3–10 years of B2B marketing experience (high-growth SaaS preferred).
  • Experience in demand generation, growth marketing, or revenue marketing.
  • AI-native mindset: you actively experiment with AI tools to improve velocity and scale.
  • Strong analytical thinking — you design tests, measure rigorously, and iterate quickly.
  • Highly organized and operationally disciplined.
  • Comfortable operating as an individual contributor in a zero-to-one environment.
  • Sales-aligned and commercially aware.
  • Experience with HubSpot, Salesforce, and performance analytics platforms.
  • Willingness to travel quarterly for field events.
Benefits
  • Generous benefits program offering Health, Vision, Dental, Life Insurance, etc.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingrevenue marketingcampaign frameworksAI toolspersona modelingperformance analysisreporting automationKPI establishmentpipeline influence measurement
Soft Skills
analytical thinkingorganizational skillsoperational disciplineindividual contributorcommercial awarenessexperimentationiterationcommunicationcollaborationadaptability