Inspectiv

Performance Marketing

• Design and execute demand capture programs targeting CISOs, VPs of Security, and AppSec leaders in the mid-market.
• Increase marketing-influenced pipeline and reduce the percentage of SDR-sourced deals.
• Develop repeatable campaign frameworks across paid, ABM, SEO, and outbound support.
• Use AI tools to accelerate campaign testing, messaging refinement, and performance analysis.
• Implement AI-assisted persona modeling and ICP refinement in partnership with the VP of Marketing.
• Automate reporting, insights, and performance dashboards to create tight feedback loops.
• Build internal GPT workflows to support marketing operations and sales enablement.
• Plan and coordinate ~20 hosted field dinners annually in partnership with sales - some virtual, some live (and travel to some of them).
• Drive account targeting, messaging, promotion, and follow-up enablement.
• Measure performance based on pipeline influence, meeting conversion, and deal acceleration — not vanity metrics.
• Leverage HubSpot, Salesforce, Ahrefs, Claude, and other tools to build structured workflows and measurable impact.
• Establish clear KPIs tied to marketing-influenced pipeline.
• Reallocate budget quickly based on performance data.

Demand Generation Manager