Insomnia Cookies

Brand Manager

•Turn growth across Canada into a cultural movement via social, events, and partnerships.
•Develop, plan, and publish engaging content across Instagram, TikTok, LinkedIn, Facebook, and other platforms.
•Monitor platform trends and adapt strategies.
•Collaborate with US and UK marketing teams and paid media agency for Canada campaigns.
•Build and nurture partnerships with local organizations, influencers, small businesses, and community groups.
•Plan and execute on-the-ground brand events and bakery launches with operations.
•Engage with followers, brand advocates, and micro-influencers; foster community online and offline.
•Track KPIs across social campaigns, partnerships, and events; analyze and optimize for ROI.

Social, Community and Brand Specialist